Three Ways Companies Can Reinvent Themselves Digitally
By Saul Berman, PhD, Partner and Vice President, Strategy & Transformation, IBM Global Business Services
In less than a decade, the systems that defined the 20th Century — mass production, mass consumption, mass marketing — have been swept away by co-creation, co-production, co-distribution.
In an era where anyone can become a brand’s biggest gadfly on Twitter, an activist organizing millions on Facebook, or an ad-hoc taxi service or hotel through Uber and Airbnb, what it means to be in business is being completely overhauled.
Consumers are now the biggest influencers of business strategy, second only to the C-suite itself, according to 55 percent of executives surveyed in our annual C-Suite study. And over the next five years, 63 percent of execs expect consumers to gain even more power and influence over their businesses, according to IBM’s recent Digital Reinvention Study.
The quadruple whammy of social networking, mobility, the cloud, and analytics is creating a new playing field. It used to take years before a new technology would impact a business, but now connectivity and collaboration are turbocharging the pace of change.
While hiring someone you just met and then telling them they have no set hours and can take a vacation tomorrow, if they so choose, may sound a little crazy to most employers, CEO Sam Decker believes other companies should look into the practice because he says Freesponsibility isn’t simply built on a foundation of blind trust, it’s built on a psychological and social phenomenon called the Pygmalion Effect.
“The Pygmalion Effect says that the more trust you put in someone, the more they will fulfill that trust.”
We truly do live in the information age, with 90 percent of all of the data ever produced being created in the last two years alone. Presenting these facts and figures in a way that is understandable requires math, coding and design skills, but Infoactive is a new platform that makes it easy for anyone turn their data into visual stories. READ MORE…
"The resulting campaign was, in true Portland fashion, unconventional. Understanding that young locals prefer to discover things instead of being told what to buy, Helm suggested a subtle campaign focused on billboards. "It had no call to action, no name of the team, no mention of the sport, no URL," says Helm."
After she was diagnosed with terminal lung cancer, 80-year-old “Grandma Betty” started an Instagram account with the help of her 18-year-old great grandson. Now she has almost half a million followers and her own logo.
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